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Marketing is a key part of every business. It's much more than advertising. Students who study marketing will explore what makes a brand, developing new products and understanding consumer psychology.

What is Marketing?

All businesses need to communicate what they do - whether they are a charity campaigning for change, a retail company selling products or an agency working with clients.

Marketing is central to any business. It involves identifying and meeting customer needs,  as well as showcasing a company in a positive light. This involves building trust, managing reputation, establishing and predicting trends, and ultimately, bringing customers on your journey with you.

What about digital marketing?

According to , 4.66 billion of the world’s population are online, with more than 1.3 million new users joining social media every day. This means that businesses are always looking to increase their online presence in order to keep up with their consumers’ needs and demands.

‘Nearly every marketing role has an element of digital or social media to it, and businesses across the board are looking to increase their digital marketing or ecommerce offering’ -

Digital marketers work in the online marketing space. Here, everyone is a creator. And opportunities exist in every industry sector you can think of – private, public and non-profit.

Digital marketing might involve multi-channel communication strategies and you could work across several areas, or specialise in a few, depending on where you get employed.

Careers in marketing - company or agency?

Studying marketing helps students to become adaptable, proactive and creative thinkers. It’s also great for developing your communication skills.

Lots of marketing roles are in-house, meaning you work in the marketing team for one particular company. All businesses require marketing, so depending on the company size, a marketing degree could take you anywhere! Some of our marketing graduates have gone to work for companies such as Microsoft, FatFace and Sky for example.

If you prefer more variety though, you could also work for a marketing agency. This would mean you work on different projects with different businesses based on their needs.

Whether in-house or for an agency, marketing graduates could go on to roles such as:

• Marketing executive
• Social media account manager
• Advertising planner
• International project manager
• Customer relationship executive
• Operations manager: sales and marketing